On Monday September, 9th 2013 Google Glass was updated to XE 9 the updates include Vignettes, YouTube videos in search results, SoundSearch, new Google Now cards including Transit and Reminders, nearby attractions, photo opportunities, news results in search, Google Apps, and remote control of Google Glass using the MyGlass app from my Android smartphone.
All these features are really cool and the Glass Development team is working very hard on making Glass more and more useful for everyday tasks and a generation for manufacturing pervasive content. But for me the real upgrade happened to Google Glass on Saturday, September 8th, 2013. That’s when I found out that Glass had been integrated into Zapier!
For the uninitiated Zapier’s slogan is “Automate the Web” and they do a pretty good job of it. Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, Gmail, and 237 more).
Imagine capturing Wufoo form leads automatically into Salesforce or displaying new Paypal sales in your Campfire team chat room. Zapier lets you automate all these simple tasks and get back to real work.
I think of it as a web-based wheelhouse where services and associated information come in, and then are redirected down another set of tracks to their final destination. I first learned of Zapier while working on a Webinar for m-ize.
You see m-ize is using HubSpot for some marketing automation services. We wanted to collect registrations for our upcoming Webinar using a HubSpot landing page but wanted to automatically add those registrations to GoTo Webinar from Citrix – enter Zapier …
As Zapier is pre-integrated into both services we merely had to identify and authenticate our respective accounts with both services to Zapier and then tell it what information we wanted to move where. Once setup it all happened automatically, there was no further effort required -
Zapier does all the heavy lifting and you no longer have to manually move information from one place to the other. In some cases this movement may be very difficult to move, in some cases impossible, but as you see in the video above Zapier makes it all possible.
Zapier connects Google Glass to the rest of the web, allowing information generated by and found using Glass to a multitude of other web services.
Although mostly used for moving data around from one web service to another. With the inclusion of Google Glass, Zapier will begin to morph, becoming the web’s wheelhouse for audio and visual content.
Zapier could also become a financial transaction hub for Glass, with integration to Amazon, BigCommerce, Magento, Shopify, Dwolla, Paymill, EventBrite and many other Web 2.0 services.
I don’t know about you but when I start thinking about all the possibilities associated with Zapier in relation to Glass my mind starts to reel. The possibilities are almost endless as almost all modern financial services are now web services. I am going to deem it Web two-point OH!
Yes, there is other similar services to Zapier out there that connect web properties but hats off to Zapier CEO, Wade Foster, and Co-Founder’s Mike Knoop, and Bryan Helmig, they integrated into Glass first and beat everyone else to the punch – thats innovation!
I personally am spending a lot of time thinking about the ultimate use cases for Google Glass and it’s wondrous web-based capabilities and cutting-edge new form factor.
All the while taking cues from innovators like the Zapier team and watching their movement across the web. Buckminster Fuller made the world sit up and take notice with his dynamic kinetic structures.
Can the same be true for the web? Does it’s true power come from a collection of hub and struts? Stay tuned as I continue to share my experiences with you #throughglass.